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Reasons why Company Needs to Advertise using Pay per Click Method.
Pay per click advertisement involves charging a company by the search engine depending on the number of clicks made on their advertisement by users of the search engine. It is a better method of advertisement to the company as it reaches a large audience at a lower cost if compared to traditional met of advertisement where the company pay every time the advert appears on the search engine irrespective of whether it is clicked or not. There are are benefits that associated with advertising using pay per click over traditional methods.
Data on the number of clicks made on an advertisement can be obtained from PPC and the sales made are compared with number of clicks. The company can compare data on the sales made and the number of clicks earned by their advertisement to determine whether the pay per click advertisement method is really working for them. The data collected and the results obtained from the comparison are used to improve the captivity of the advertisement if it is earning few clicks. Another possible occurrence is where the clicks are abundant but the sales are still stagnant, here adjustments should be made on the content of the company’s website as it may imply that people click but become disappointed.
Unlike other methods of advertisement online, pay per click can be regulated on which audience it should reach. The settings on the audience can be based on the region, the time and the season of the search so as to target a specific audience. This ability to select an appropriate audience reduces the cost of paying for clicks that are made by non potential customers like people who are living in a country that the company does not cover. This method off advertisement maximizes on every penny spent by the company as every click on an advert is often worth a customer as the targeted audience is of potential customers as it is studied and selected accordingly.
Planning for how much to spend in pay per click advertisement is possible but is quite difficult in the case where payment is made without regulation until the company feels that it is well advertised. Target is budgeted for in the use of pay per click advertisement and when these targets are met, pay per click can be stopped and the adverts stop showing and so no additional cost is incurred. It can be concluded that using pay per click advertisement is not only cheaper than other methods of advertisement but it’s also very effective.

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